Bulb products should be accessible to all.

At minimum, features should conform to Web Content Accessibility Guidelines 2.0 at Level AA. When designing and building patterns check them against these standards:

Image alternatives

Make sure all images have appropriate alternative text.

Decorative images Images just for aesthetic purposes (borders, flourishes, etc) must take alt="" to remove them from screen reader output. Omitting the alt attribute does not suffice.

Photographs Images of the Bulb office and team members should have alternative text, but just a couple of well-written and evocative sentences. Example from the marketing site: alt="A Bulb energy specialist turns, smiling to the camera, in our naturally lit and bustling office".

Interactive elements Interactive elements using icons or the Bulb logo need to describe their purpose, not the appearance of the image itself. For example, the alternative text for a link to the Twitter account should read "Bulb on Twitter" or similar, not "Picture of the bulbous, blue Twitter bird".

Keyboard support

Make sure all functionality available by mouse and touch is also available by keyboard. From the keyboard section of the Manual Testing page:

  • Tab for moving focus to the next interactive element
  • Shift + Tab for moving focus to the previous interactive element
  • Enter and/or Space for activating (i.e. pressing/clicking) the interactive element
  • and/or for moving focus within tabs and some other custom controls
  • Esc for closing menus, dialogs, and popups

Ensure that CSS focus styles are present and clear.


Ensure all buttons, links, and form elements have text labels readable by assistive technologies (screen readers).

For links or buttons, the label is provided (in order of preference) by text, an image alternative, or an aria-label attribute.

<button>The label</button>
<button><img src="path/to/image.svg" alt="The label" /></button>
<button aria-label="The label"></button>

For form elements, you would use a <label> element associated to the input's id using the for attribute:

<label for="the-id">The label</label> <textarea id="the-id"></textarea>


  • Headings must only be used where appropriate, to label ensuing sections of content. Statements and straplines are not headings.
  • Nesting structure is paramount, using the correct heading levels. For example, in a section beginning with an <h3>, an <h4> would label a subsection, and another <h3> a sibling section
  • There should only be one <h1> per page/screen. Components describing a part of that page/screen are unlikely to contain an <h1>.


Contrast between text and its background must be sufficient in all cases. Solar already meets (WCAG AA) standards for color contrast ratios. If you need to check new colour combinations make sure you check it with a Contrast ratio tool first.

Color independence

No element of the interface should rely on color to convey meaning. For example, a red color used to convey the presence of an error needs to be accompanied by a symbol such as a warning sign or "✖️".


Make sure the correct elements and — where appropriate — ARIA roles are used in relation to their behavior. For example, use a link (<a>) if the behaviour is to load a resource/page. Otherwise a <button> may be more appropriate.

Do not use <span>s or <div>s for interactive elements, even where the correct ARIA roles are in place. They still need additional scripting to become focusable and clickable by keyboard. Using a <button> is more reliable.

<!-- bad -->
<div role="button" tabindex="0">Press me</div>
<!-- good -->
<button>Press me</button>

For additional guidelines and resources see Accessibility wiki.

Matthew James Cowlishaw, Matthew David Smith and Daniel Francis Butters, each Insolvency Practitioners of Teneo Restructuring Ltd, were appointed Joint Energy Administrators of Bulb Energy Limited on 24 November 2021. The affairs, business and property of the Company are managed by the Joint Energy Administrators. The Joint Energy Administrators act as agents of the Company and contract without personal liability.