We want our photography to feel natural and candid, but we also like to present people and places at their best. We like to call this approach 'Natural+'.
We show people in real situations, doing things they normally do. We try to keep faces visible (we don't want to turn our backs on our members). And we do it with good lighting, and thoughtful direction. If a photo feels corporate, fake or staged we should try again. On the other hand, if it starts looking like a Nirvana video, get more professional.