Bulb's mission is to help people lower their bills and reduce their carbon emissions.
We achieve our mission by making energy simpler, cheaper and greener.
These guidelines are here to help us all consistently communicate as Bulb, both visually and with written words. They're here to save you time, and help you create work that's recognisably 'Bulby'. If you consistently find yourself unable to follow these guidelines, something's wrong. Maybe they need updating, so please let us know.
There are some common threads behind lots of the rules you'll find in these guidelines. We're often trying to achieve one (or more) of these five things.
All our visual elements should be easy to understand and follow. The logo is made from a simple line. Our font is highly legible. We left-align copy. Our illustrations are clear rather than abstract.
Our visual elements often express a sense of forward momentum or movement. The sloping letters in our logo do this. The supergraphic and the brush strokes we use in illustrations create this feeling too.
Our visual elements are all bold, confident and expressive. We use crops of our supergraphic to create graphic elements that achieve this sense. Our colour palette is deliberately bold and bright.
We like to represent positive energy in our visual elements. The logo is designed to feel this way. We aim for the same with our illustrations. We use a bright and energetic colour palette.
We use hand-drawn elements to represent human energy in what we do. We have a hand-drawn logo, supergraphic and illustrations. We use detail in icons and illustrations to make them feel personal.