Our illustrations are simple and joyful

Illustration plays a big part in Bulb communication work. It's where lots of the common threads to our visual identity come together. In all our illustrations we aim to:

  • Keep it simple, using simple lines and avoiding abstract illustrations
  • Share positive energy, with happy, varied characters
  • Create a sense of momentum and human feel with textured brush strokes
  • Express confidence by being illustrative rather than decorative

We try to keep the gender of characters unidentifiable. And we take the opportunity to celebrate a diverse range of people in our illustrations (it's a party, all are welcome).

Illustrations use our extended colour palette.

Here are some examples:

Illustration of a person gazing out the window at a singing bird Illustration of two people on a bicycle Illustration of a forest with a bird flying above Illustration of a group of business Bulb members