Illustration plays a big part in Bulb communication work. It's where lots of the common threads to our visual identity come together. In all our illustrations we aim to:
- Keep it simple, using simple lines and avoiding abstract illustrations
- Share positive energy, with happy, varied characters
- Create a sense of momentum and human feel with textured brush strokes
- Express confidence by being illustrative rather than decorative
We try to keep the gender of characters unidentifiable. And we take the opportunity to celebrate a diverse range of people in our illustrations (it's a party, all are welcome).
Illustrations use our extended colour palette.